Samsung SDS and Oracle have co developed a native mobile CRM application, based on Oracle's Siebel CRM for use on smartphone devices. Samsung SDS demonstrated various Siebel CRM features using the latest Samsung smartphone, Omnia. The first CRM Application has been developed for the Pharmaceutical industry. Samsung SDS will offer this application through its own Samsung Mobile Cloud Center (SMCC). Additionally, Samsung SDS will develop other mobile applications for various industry verticals.

Samsung SDS has also independently developed its own Push E-mail service that seamlessly synchronize enterprise email with mobile email client. Other mobile applications are being developed, such as Mobile Device Management, Cloud Disk, and Anti-Virus Management.

The demonstrations were held at Samsung SDS booth # 435, South Exhibition Hall Level 1, Moscone Center, San Francisco.

The SMCC will be pre-installed with enabling middleware solutions to interface with customers' existing backend applications such as ERP, CRM, or PLM, etc. With the SMCC, customers will enjoy the following benefits:

* Immediate Mobilization of Enterprise Applications
* Minimal Setup Costs
* Complete Mobile user experience management

The Samsung Mobile Cloud Services will be available for service due by November 2009.
Samsung SDS is a Certified Advantage Partner in the Oracle PartnerNetwork

For more information:
http://www.samsungmobileservice.com
Jae Shin, Director of Sales and Marketing
mobile.service@samsung.com
(201) 807-6873

About Samsung SDS Samsung SDS, established in 1985, is the largest integrated IT services provider of consulting,
system integration, and IT outsourcing in Korea. With more than 20 years of backend enterprise applications
experience, and the state-of-the-art data centers worldwide, Samsung SDS has mobilized select enterprise
applications for Samsung companies throughout the world.
More information is available at www.sds.samsung.com.

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